Wednesday 18 May 2011

Beer Club International: A Marketing Hype Or The Real Deal?

Beer merchants and even food and beverage publications spend some cash and lend a part of their columns promoting beer club international membership. They often advertise how cheap and convenient it is to get premium quality brewed delights delivered to the door. But, what does a beer club international program really offer to its members? Is it just a marketing ploy, or is it the real thing?


A membership to a beers of the world club has a lot to offer to beer lovers. For one, this program gives the opportunity to sample a wide variety of beers from micro or boutique breweries worldwide. Often, the brews are taste-tested by beer experts before they are included in the monthly delivery, to ensure that they are top quality and will befit the members' discriminating tastes. Should you decide to become a member, you can taste beers that are either hard to find or are only accessible to elite circles. You can even find a program that takes pride in offering beers that have won awards in beer festivals and competitions.

Becoming a member of a beer club international program is also a great means to get a hold of different brews at affordable costs. As most international beer programs offer a variety of beer packages, members can choose which package will complement their outlay. Membership can be canceled at any time and some clubs even offer 100% money back guarantee in the event that the clients did not enjoy any of the beer that is sent as a part of their monthly subscription.

Continued beer education can also be gained from having a beer club international membership. Behind all the special beer deals, operators of such clubs ensure that their members will receive informative resources that provide details about their featured beers. There are even clubs, especially those that consistently receive high beer of the month club ratings, that organize beer tasting and brew-making competitions to convene their members, which in turn allow them to expand their beer knowledge.

Based from the benefits that can be derived from becoming a member of a beer club international program, it is safe to say that it is not a hype, but in fact the real deal. Not only does it provide beer lovers the opportunity to sample a wide variety of beer at affordable costs, but is also a tool for beer awareness.

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